How to make interactive 360-degree videos: years ago YouTube surprised us with the launch of its new 360-degree video service that allows the user to view recordings in which he has the possibility of observing all the details of what happens inside the scene. a format that can be easily recognized by the arrows at the top of the screen that allow you to scroll through the image in the desired direction. Which makes the viewer experience much more immersive?
A format that is having a lot of success, firstly due to the rise of video and, secondly, due to the appearance of platforms that promote short videos. Video has become the format par excellence on the web, representing 80% of the valuable content circulating on the Internet. All this helped by the fact that users themselves can upload a video recorded with their mobile.
However, it must be taken into account that the technology of interactive 360-degree videos is a technology that is still under development.
How to make interactive 360 degree videos? Record the videos
Recording this type of video is relatively simple and, thanks to specific cameras, we can create high-quality videos. These types of cameras usually incorporate the same features: one or more cameras with a wide angle of view, equal to or greater than that of the GoPro. The result of the camera recordings are combined through a specific program for each brand to ensure that the scene can be seen in 360 degrees and can be interacted with globally.
How can I use 360-degree videos in my digital marketing strategy?
Interactive 360-degree videos are a very interesting format within Content Marketing, as they help us create value for customers and improve the perception of our brand. There are many ways to take advantage of this format. The limit is only set by your imagination. But let’s see in detail what the uses from which you can benefit are.
Obviously, we can use them to promote our brand image. We can show users how our company works , what our facilities are like and what the advantages of our products are . For example, if you are a magician who needs sponsorship, you can record a 360-degree video of one of your rehearsals. With a touch of spectacularity and interaction video, your potential clients will know you and will be able to see what you do.
If you are going to organize an offline event, such as a concert, a conference or a professional meeting, you can create a 360-degree video with the activities that have taken place within the event. Imagine that you are a marketing agency and you give some talks on this topic. The user will be able to see everything: the questions from the speakers, the reaction of the audience and the place where the presentation is taking place.
Another of the uses and utilities that you can give to this type of videos is that of tutorials and demonstrations, showing your audience how your products or services are used, either personally or professionally. For example, if you have a clothing store, you can teach your potential customers to create different looks with the same garment. The client will be able to interact and see the model in all angles of it.