Not everyone that visits your e-commerce site purchases what they add to their shopping carts and when a customer leaves an e-commerce site after adding products to their cart without buying them, we say that cart abandonment has taken place.
Cart abandonment is a massive problem that every e-commerce site faces quite frequently.
According to a survey done in 2021, almost 80% of shopping carts were abandoned. This is a huge number and this number is increasing rapidly.
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Almost every online retailer loses about ⅔ of their prospective revenue because of shopping cart abandonment by people. So, to solve this issue, we need an effective shopping cart abandonment recovery strategy.
Here are some strategies that you can implement if you want to re-engage the customers who have left your site without purchasing the items, they added to their shopping cart.
1. Automated WhatsApp Messages
Sending WooCommerce cart abandonment recovery WhatsApp messages is one of the most popular cart abandonment recovery strategies used by online retailers to re-engage the customers who have left their cart without buying anything.
Automated WhatsApp messages are automatically sent to the people who added products to their cart but left without purchasing during the checkout process. These WooCommerce abandoned cart WhatsApp messages are most effective when they are highly customized for your customers. It is observed that the click-through rates and the conversion rates are extremely high when the customers relate to your email content. This helps in re-engaging the customers and expanding the revenue.
This strategy provides a direct line of communication with prospective customers through their email accounts and this is the reason why this strategy is so popular. However, you can not implement this strategy if you do not have the email address of the people who have abandoned their carts. You would not be able to re-engage a user if that user leaves your site before providing his email address
Although cart abandonment WhatsApp messages alone give amazing results but combining them with other cart abandonment recovery strategies can prove to be a powerful and effective marketing strategy. For example, teaming up automated WhatsApp messages and automated web push notifications can take your abandoned cart recovery strategy to the next level.
2. Automated Web Push Notifications
Web push notifications are the messages that are sent from the browser to the customers’ devices. These notifications can only be sent to the customers who have opted in to receive notifications from your site.
It is sent when a customer leaves the retailer’s site and starts navigating through other pages. Web push notifications are sent to re-engage the customers and bring them back to your site. These notifications allow the e-commerce sites to send messages related to the point at which the customers left the shopping process.
So if a customer added a product to the cart and left without purchasing it, an automated web push notification is sent to them as a reminder that they have an unfinished purchase. You can also schedule when you want to send these notifications after someone has abandoned a car. You can schedule these notifications to reach the customers after 1 hour, 1 day, or whatever time you see fit.
The best thing about this strategy is that, unlike WhatsApp messages and SMS, push notifications do not require personal details of the customers so you can also retarget anonymous users to complete their purchase.
3. Abandoned Cart Recovery SMS
This abandoned cart recovery strategy is almost similar to the abandoned cart recovery email strategy, the only difference being that in this strategy SMS is used instead of emails. SMS has a high click-through rate and SMS establishes a direct line of communication with the people.
According to a survey done in 2021, about 40% of people opened almost all the embedded links they received through SMS.
In order to re-engage the cart abandoners, you should always send them a customized SMS so that they are tempted to come back to your site and complete the purchase. The abandoned cart SMS can include a user name, brand name, product name, category name, and anything that you feel like highlighting to get the people to complete their unfinished purchase.
This marketing strategy also has a drawback. Just like the email strategy this strategy also requires personal details and many people are a little hesitant to give that information so if the users do not provide their phone numbers, this strategy will not work.
4. Exit Pop-ups
Exit pop-up can actually help in preventing people from leaving your site without making a purchase. Exit pop-ups are automated text pop-ups that show up when a visitor shows an intent to leave your e-commerce site.
Exit pop-ups that have a compelling offer for the customers can actually change the visitor’s mind of leaving without purchasing the product they added to their cart.
Exit pop-ups are a very effective marketing strategy as they appeal to the customers who have a strong intent to purchase the products, they have added to their carts but for some reason, they are not confident to make the purchase, in this situation, an exit pop-up with a tempting offer of like, providing a discount of 25% might give them the final confirmation they need to make the purchase.
Exit pop-ups prevent many shoppers from abandoning their carts by offering just what the shoppers need to make a purchase at the right time.
5. Multichannel Strategy
There are so many strategies you can use to re-engage the cart abandoners. You can use the abandoned cart recovery email strategy, or you can use the abandoned cart recovery SMS strategy or the web push notification strategy or you can also use the exit pop-ups strategy. But the best strategy is to use a combination of all these strategies for abandoned cart recovery.
A well-planned and well-implemented retargeting multichannel strategy can prove to be extremely powerful for the recovery of lost sales due to cart abandonment, and for increasing your revenue.
The Bottomline
You can significantly reduce the rates of shopping cart abandonment on your website by formulating a well-planned retargeting strategy and implementing it. Improving the shopping experience of the consumers that draws them to spend more time on your e-commerce site and executing cart abandonment strategies that lure the customers back to your site, to complete the purchase can increase your revenue significantly. What Abandoned Cart Plugin is your go-to option to monitor and recover your customers. So why wait? Head on to Whatso today!
