In the 25 years since Amazon was launched it has the title of the world’s largest retailer and has become a household name. The reason behind its continuous growth is the fact that it keeps on developing new products, acquisitions, and various different service offerings that continue to enlarge its customer base. Amazon has been successful for a very long time because it has extended its target market to cover as many customers as possible.
With the rising trend of online shopping people tend to buy things from Amazon as it has almost everything to satisfy their customers with good online purchasing. People are now even selling their own products on Amazon to build their E-commerce store. Here are 10 amazon statistics that you need to know in 2021 in order to excel in this business.
- Popularity of Amazon
Amazon is the most popular shopping site in the United States. Mobile shopping has been increasing over time. There’s a flood of people doing on line shopping because they are satisfied from the products and services provided online. It’s becoming so simple and stress-free to shop online. Amazon has transformed online shopping for customers.
Amazon is best in building a strong relationship with its customers and providing them with the best service and product. Amazon also lines first overall among the most-visited mobile retail properties in the United States.
- Customer’s trust on Amazon
Almost 89% of the buyers prefer to buy from Amazon than any other online shopping site. Keeping in view the stats there are almost 98 percent of those who purchase on Amazon daily or almost every day and 99 percent who purchase on Amazon a few times a week. Gaining customers trust is the first step in starting any business and it is very important to get successful.
In the age of online shopping, by concentrating on honest and clear product information online you can deliver a reliable experience to your customers that will help your business grow.
- Amazon prime members
There are presently 150 million Amazon Prime subscribers. It is a paid subscription service offered by Amazon. It has various services such as free two-day shipping, music and video streaming, and many more perk. Amazon keeps on adding more features to Amazon Prime subscription. Electronics, home and kitchen appliances are the most common category on Amazon.
- Amazon revenue
The latest numbers from Amazon show that the company made $125.6 billion in sales revenue in the fourth quarter of 2020. Major sale on Amazon comes from the north of America. Sales from the region made $75.3 billion that is a 40 percent annual increase compared to the $37.5 billion the company made from international sales.
- Popular Amazon product category
There are various categories to shop from Amazon but the most popular one is electronics. Its purchase is the most on Amazon. Furthermore, Amazon is constantly trying to bring new products to attract different niche. They are not only working on bringing new products but also maintain the quality of the product as well.
- Amazon usage by device
Around 67% of Amazon shoppers prefer to or love to shop from their desktop or computer. While the rest 24% tend to shop from their phone. It’s a bit strange to know that people shop from their desktop even today but it’s true.
- Main factors driving purchasing decisions on Amazon
Survey has showed that almost 82% of Amazon buyers think that price is an important factor to consider while shopping on Amazon. Many people enjoy the flexibility that has been offered in returning products and the quick shopping time that it offers.
- Number of items sold on Amazon per minute
Survey was done on the number of items sold on Amazon per minute and it was shown that on average small and medium sized businesses located in United States sells more than 4000 items per minute.
These small sized businesses have are creating a lot of money from on Amazon and Amazon helps them in their embellishment. Amazon also hosts multiple events to educate sellers like the Amazon Academy events across Europe, the Boost Conference specifically for businesses using the FBA service, and the new Selling Partner Summits across the US.
- Number of sellers on Amazon
Approximately 1.9million sellers are currently selling on the marketplace. The number is increasing rapidly. At the start of 2021 around 28300 sellers signed up to sell on the marketplace. Furthermore, more than 1.4 million new sellers are expected this year.
More research has shown that less than one in ten active Amazon sellers were able to make over $100,000 in annual sales and just one percent of them hit the $1 million sales mark.
Talking about the sellers on Amazon, Munir Ahmed is among the top sellers on of Amazon. He’s an ecommerce specialist. He has a vast experience in the field of sales and marketing on Amazon.
- Many buyers visit Amazon for inspiration
Survey has shown the results that 23% of the online shoppers visit Amazon to get ideas and inspiration when they don’t have any product in mind to start with. Customer’s journey plan has helped the retailers to develop their strategy accordingly. Marketplaces such as Amazon or Etsy remain a popular first platform for online shoppers without a product in mind for purchase.
