The wave of digital transformation has made services and products easily available to everyone. It has made it easier even for children to buy services and products which are age-restricted. Since minors are susceptible to age-exclusive stuff, the problem demands a solution that matches well with the age verification practices. So, the age Verification Solution helps the business in KYC and KYCC, thus protecting the minors by alerting the companies when any minor has approached to buy the age-restricted products.
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Digital vs Manual Age Checks
Age verification is an online solution that verifies the exact age and identity of an individual to allow or restrict access to the online content. In today’s world of digitalization and advanced solutions, verifying age has become a common practice. As per the Food and Drug Administration, the age limit to buy tobacco is 21 but this would, of course, work well when customers make a purchase visiting the store. In the case of online shopping, the situation is frightening as a buyer is not present physically, so determining the exact age becomes tricky. This demands a digital age verification solution that is fast and error-prone.
How Does the Digital Age Verification Work?
Age verification online is a prompt process that provides the companies/organizations/e-commerce platforms with quick and valid results reducing human error. The user age can be verified through the following methods.
Step 1: Online Identity Verification
The online buyers are asked to submit their personally identifiable information (name, date of birth, and address). The details provided are run through a sequence of identity verification checks to get their age verified and determine the user’s credibility.
Step 2: Document Verification
Online users are asked to submit their IDs issued by the government. The digital document verification extracts key information from those identity documents that age-restricted merchants need to verify.
Step 3: Facial Biometric Authentication
The facial biometric system plays an important role when it comes to verifying the age of digital users. This not only eliminates the underaged but also fraudsters to access age-restricted products using fake documents.
Reasons Why Businesses Need Digital Age Verification
To prevent any kind of calamity, businesses are in dire need of incorporating verification solutions that verify age. With the advent of digital tools, businesses can identify their customers digitally wherever they are, removing the man-involved heavy processes.
1- Compliance with the Law
If businesses deal with such products and services that are meant for people above a specific age, then they must make sure that they have an age verification system in their store. The law requires this and failing to incorporate such systems leads to legal penalties and in worse cases imprisonment too.
2- Filtering the visitors
Setting up the digital age verification solution, the businesses can filter out who are the eligible visitors for certain products and who are not. When the visitors are asked for their age, it clarifies to them that the product or services they are going for are age-restricted. So, wise teenagers quickly understand that the product is not for them and that they should stay away.
3- Keeping the Minors at Bay
Due to the rapid growth of online users, it is the duty of online retailers to prevent minors from accessing their stores if they contain adult products. If it is not done, children can have access to all the inappropriate products available online that would have a bad impact on their mentality and can become worse in the near future. Besides this, fraudsters could also get the advantage of fake identities to get benefits such as free health services, pensions, and age-restricted products. All of such frauds can be minimized through online age verification systems.
4- Building a Brand Image
Due to the social responsibility associated with age verification, age-verified businesses are more likely to attract customers. Keeping these standards in place helps create a good reputation in the market. This as a result will make a loyal customer base that can boost businesses.
In this age of digitalization, age-exclusive frauds have become so common. To keep the minors at bay, the businesses have to incorporate age verification processes. Since age verification in offline stores is easy, the actual winner is the one who knows how to do online age verification even when the buyer is not physically there.
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