If you are planning to host your first auto expo virtually, you must be wondering what are the specific features essential to an auto expo. Don’t fret! This article will cover all the major features that a virtual event platform must consist of to make your auto expo engaging.
Table of Contents
Accessibility with Browser-based Solutions
An auto expo aims to attract more and more people to attend the event and thus increase sales. Therefore, you must focus on making your online expo more accessible to reach a wider set of audience. By hosting your event virtually, you can already reach out to more people and make them attend the event. Selecting an online event hosting platform that provides a browser-based virtual event solution will further help you increase the accessibility of your event.
Live Chat
The live chat feature is really important for the success of your virtual auto expo. The attendees might have a lot of questions and doubts regarding the products displayed at the expo. The live chat feature will enable them to ask questions and clear their doubts. Moreover, it also provides them with the opportunity to communicate with the booth owners, hosts and other attendees.
3D Product Demonstration
Another integral feature of an auto expo is the 3D product demonstration. While hosting events virtually, the attendees could miss out on the physical experience of the product. The 3D product demonstration feature allows the attendees to get a 360-degree and realistic experience of the model on display. This further facilitates decision making and improves the sale.
Games and Quizzes
Include quizzes in your auto expo to test the understanding of the attendees and identify which products they like the most. You can also include online games or games that involve car and bike racing to make your auto expo more engaging. Moreover, you can use this opportunity to promote your brand and model as well. Your games can help the user get a virtual test drive experience resulting in a more immersive event experience.
Business Card Exchange
Business card exchange is another essential virtual event feature that you must include in your virtual event. Just like in the case of a physical event, you can exchange business cards in the virtual event. This feature further boosts networking and interaction among the attendees. Business card exchange is an integral feature for a virtual auto expo.
Networking Lounges
Setting up separate networking lounges and networking tables helps boost engagement at networking at your auto expo. People having similar interests and willing to discuss the same topics and ideas can mobilize at a separate networking table. This will further help boost engagement. Moreover, they can interact and communicate using tools like live chat, audio and video calls. Networking lounges provide the attendees with a dedicated space to network with others and engage in meaningful conversations.
Customized Booths
While hosting a virtual auto expo, you will have exhibitors from different brands and companies. Having customization as a feature in your company is a great way to create room for personalized branding. It allows the exhibitors to customize their booths. They can change the design, colour, size, and shape of the booth. Moreover, they can also add their brand logo to the booth. Therefore, while making your choice for the most appropriate virtual event platform, you must make sure it allows you to customize your booths. It further improves customer satisfaction levels.
AI Matchmaking
An auto expo will have a lot of attendees and exhibitors. With so many people, the attendees can sometimes get confused and waste their time meeting the wrong people. AI matchmaking is a technology that matches the attendees with the right people on the basis of their shared interests and common objectives. This helps save the attendee’s time and also provide the attendees with a more immersive experience. Therefore, AI matchmaking must be at the top of your list of must-have features for hosting a virtual auto expo.
Live Expo Support
There are a lot of technical aspects involved in a virtual auto expo. Technological breakdowns are pretty common to any virtual event and can sometimes take up very long to fix. This can further lead to frustration among the attendees. Having a team to provide live support during the event and fix technical issues as soon as they occur can help improve the overall experience of the attendees. It can save the attendees from waiting for long hours. Moreover, a long wait can make the attendees feel exhausted and induce them to leave the event. Therefore, it is a great idea to keep a live support team ready.
Data Analytics
Data analytics features are an essential part of any auto expo as it helps measure the ROI of the event. Virtual events provide the organizers with a brilliant opportunity to track the event data in real-time. It also helps the organizers track the attendee behaviour. You can track the sessions that showed exceptional performance and the ones that can e improved for increasing engagement. Therefore, you must select an online event platform that has data analytics and reporting features as it will help you modify your strategies for future events and also identify the strategies that worked well. This will help you track the engagement to conversion ratio at your auto expo.
Easy Navigation
Seamless navigation is also important to make it easier for the attendees to use the virtual event platform. Poor navigation and a complicated venue design can lead to exhaustion and frustration among the attendees affecting the overall event experience. The platform must have seamless navigation and the attendees must find it easy to navigate through the venue of the event. Moreover, if the platform’s features are complicated and difficult to understand, the organizers and attendees would not be able to make the most of it. Therefore, the platform must be easy to use and have seamless navigation.
Final Words
The list of features presented in this article is not exhaustive. You can do your individual research to arrive at a decision concerning the best platform.
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