In a certain sense yes, in the other sense no, they are 2 distinct things, but they can work intensely together.
SEO is a broad branch that concerns the optimization of a website to make it presentable to search engines, which in turn offer it to users who are looking for what our site is offering, regardless of whether it is information, a service, product, media file, or other …
Web Marketing , also called Internet Marketing, is that branch of online advertising that uses the Internet to target promotional marketing messages to consumers.
Let’s go by order ..
SEO began to exist since the first search engines were born, which began to offer web pages as search results when a user searched for something on the internet using a search engine, we are talking about the end of the 90s.
Up until that time everything was pretty calm, until Google was born that revolutionized and upset everything.
Google immediately put in place algorithms and tools to give as much information as possible to the users who were looking for them.
Over the years and with the evolution of the internet, more and more within everyone’s reach, the information available was more and more, Google had to refine these results more and more in order to offer them with a higher quality, that is, more and more relevant, he did it by creating algorithms, to select the best results to propose, he is still doing it today.
As the years went by, Google’s algorithms were getting more and more complex, but Google, realizing it was going to be a never-ending climb, began providing tools for webmasters so that they could somehow drive the indexes of websites in in order to enhance quality sites.
Websites boomed in the 2000s, they grew and are growing out of all proportion, so Google had to dictate the rules: “if your site is done well and with quality content I propose it in the search results and if the ‘information you wrote is exactly what the user is looking for, I put it in the very first positions “.
So Google started to master, quickly became the most used search engine in the world, started providing practical guides on how to make and write websites.
The smartest webmasters who followed these rules have found their websites in the top positions of Google, receiving thousands or millions of monthly visits.
To date, history has not changed, it is more complex but it has not changed.
The parameters for optimizing a website are so many, that’s why the figures of SEO Specialists were born, a simple webmaster for timing reasons, would not be able to stay in line with all the continuous updates..
So so far we have understood that SEO is used to optimize a website so that it can be found when one user or hundreds or thousands of users search for what we have edited on the website.
Web Marketing concerns internet advertising, i.e. all those actions with a promotional purpose that are published exclusively on the web.
There are many tools for marketing on the internet, perhaps too many.
Email marketing, advertising on Google, advertising on Bing, advertising on Facebook and Instagram, advertising on Twitter, Landing Page and Squeeze Page, purchase of advertising space, affiliate programs, etc etc ..
But the primary tool if you have a business is the website!
The corporate website is the pivot between you and the consumer, the website communicates 24h x 365 days a year with your potential customers.
An experienced Sirius Links Agency will design the website from an SEO perspective and will subsequently be able to carry out many marketing actions in order to generate leads.
The main action that every entrepreneur would like is to be contacted by a potential customer and that he, from a “potential customer”, becomes a “customer”.
- Each company website has at least one Contact Form to give users the possibility to write to the company or to request a service or product.
- The website contains information, services or products of value to the user so much so that he will use the Contact Form to contact the company.
- The website contains information, services or products of value for the user but not so convincing as to generate the lead, so the user will insert his email in the banner that has opened indicating “Enter your email to receive the offer” or “Enter your email to stay updated” or “Etc. … Etc…”
- The user will receive various emails scanned over time that will convince him to contact the company or purchase the service or product.
These are the 5 basic key points for a website, but how did these users get to the website? Indeed, these hundreds or thousands of users..
We used Google ADS and Facebook ADS advertising, we selected users by keywords, interests, age, location, gender, topics;
We spent € 250 in 1 month to bring 1000 people to our site, of which 42% subscribed to the mailing list and 13% contacted us, of this 13% or 130 people, 24 requested the service or product.
Of the 42% who are subscribed to the mailing list, we will play it with advertising emails.
But the remaining 680 people who entered our site and then left without taking any action, people who entered thanks to our sponsored ads and on which we had invested 170 €, we did not totally lose them, because we had set up remarketing on both Google than on Facebook, so we are chasing them with other dedicated campaigns to have a second chance.
This is Web Marketing, many strategies, continuous optimization, to have customers for our business.
SEO and Web Marketing
We understand that Sirius Links SEO, especially if done intensively, will bring us qualified customers 24H / 365 days a year, without spending a cent on ADS campaigns, the real investment is the initial one, in optimization and in creating content, as we progress. visibility, we will also increase awareness.
We would be positioned in the very first positions of Google for the topics that users are looking for, we would have a website with a fairly high ranking score .. When we have a very high ranking, the new contents of the website will be visible on Google after a few hours, we could exploit a section of the home page or pages of the site that are frequently visited to advertise other internal promotional content.
The mailing list will grow by itself, as the site is receiving a lot of natural traffic, we should no longer do ADS campaigns to recover dozens of subscribers, they will enter it naturally.
When we reach this level, we will continue to do ADS on Google and Facebook to keep the brand notoriety high, when we have a high ranking on Google and a consolidated notoriety, ADS will automatically cost us much less than before, probably half or maybe even less.
Through SEO, specifically through micro-data or Google Rich Snippets, we will continue to give micro information that Google will distribute in various formats, this is also a form of Web Marketing, but only now that we have a lot of visibility will it lead to excellent results.